Gallery: San Francisco’s Sightglass Coffee Shows Off Every Angle of the...

Jerad and Jason Morrison, the owners of Sightglass Coffee, practice Direct Trade. They buy straight from growers in Costa Rica, Guatemala, Honduras, Indonesia, Ethiopia, Kenya, and elsewhere. In addition to providing a fair price for small farmers and encouraging them to develop sustainable, ecologically responsible practices, building these close relationships affords greater control over the quality and consistency of the final product.

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