Gallery: Soft-Ride WOW Bike Designed by Ron Arad Has Steel Tires


Ron Arad has a history of bending steel to fit his needs – in 1986 he did it for a chair and now he’s gone even further and bent sheets of steel into such a tizzy they now forms two functional bike tires. The bike was designed specifically for W Hotels and was just revealed at an event in London. For the next two weeks guests at the W Hotel in London can take the flowery prototype for a spin. Soon, as part of a fundraiser for the Elton John AIDS Foundation, this bike will be auctioned off to one lucky cyclist along with other custom designed and constructed “WOW bikes”.

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  1. sbm September 26, 2011 at 9:03 am

    how about a video of someone riding this fascinating bike?

  2. Boxyroom September 24, 2011 at 5:04 am

    84. This bike is really interesting. Ron Arad is such a very creative man. Thanks for the auction as it will be used for the Elton John AIDS Foundation.

  3. startist September 23, 2011 at 9:28 pm

    Although it may have a SMOOTH bounce 2 the ride it seems that there would be no grip 2 the road. And the wheels will be all over the place. I feel sorry for the person that has 2 stop suddenly, because a SUDDEN stop looks like 2 be probably 100 feet from the breaking point.

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