Studio Toggle’s Dynamic LED Media Facade Changes the Face of Moscow’s Pushkinsky Cinema

This extraordinary dynamic <a href="http://en.wikipedia.org/wiki/Light-emitting_diode">LED design</a> called "Rossiya's Flourish" was recently entered into the <a href="http://www2.dupont.com/Changing_The_Face/en_GB/indexen.html">“Changing the Face – Moscow 2011"</a> design competition to reimagine the city's Pushkinsky Cinema. It didn't win, but we thought <a href="http://www.studiotoggle.com/">Studio Toggle</a> deserved some serious kudos for capturing the cinema's colorful and rocky history with such a clever, colorful concept. The axis of the entrance is rotated 30 degrees and is surrounded by LED-covered "ruffles" that project images and lead to a long processional corridor/bridge into the heart of the cinema. Flip through our eye-popping images, and find out how Gijo Paul George and Hend Almatrouk proposed to clad this mind-boggling facade after the jump.

Studio Toggle entered "Rossiya's Flourish" into the Changing the Face - Pushkinsky Cinema Design Competition

Although the project didn't win, we believe it deserves serious kudos

The entrance has a 30 degree rotational axis

LED coated ruffles that project media images surround the entrance

Creating an extraordinary "processional entrance" fitting for the new Moscow

The facade is then clad in Dupont Dorian, with small circular cutouts providing lighting and air.