Gallery: SunChips Unveils New, Quieter 100% Compostable Bags

 

Recently, Frito-Lay pulled its biodegradable SunChips packaging from store shelves less than a year after its debut. Not because the bag’s composting abilities were questionable, but because people complained that they were too noisy. Seriously. The complaints sent the company back to the drawing board, and they announced yesterday that they’ve created a new plant-based bag that won’t hurt your ears.

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6 Comments

  1. Angela Mastandrea February 18, 2013 at 6:02 pm

    Are sun chip bags once again biodegradable?

  2. backsavekkk November 27, 2011 at 10:52 pm

    yeah?

  3. kenkneeb May 24, 2011 at 8:55 pm

    This is pure and simple green-washing. Apparently, according to many real-world studies by every day composters the Frito-lay/Sun Chip bag, quiet or LOUD BAG, doesn’t really compost at all: http://www.fastcompany.com/1673106/is-sunchips-compostable-bag-actually-compostable

    Next fantasy please!

    Oh and all the ‘brains’ behind this green-washed joke all got raises!!!

    PaLeeeze!!!

  4. Better When Bio Man March 8, 2011 at 5:53 pm

    I am really glad to hear this. I’ll be honest, a few months ago I blasted Frito-Lay for pulling their Sun Chip bags off the shelves because they were too noisy. Now, the real reason wasn’t the noise, it was the 11% decline in sales. But kudos to them for going back to the drawing board when they could have simply abandoned the idea altogether.

  5. cfoxga February 28, 2011 at 2:18 pm

    How can you not understand the noise issue with these bags? Do you understand how loud 80-85 dB is?

    Considering that constant exposure to > 85 dB noise can cause hearing loss (and no I’m not saying that Sun Chips will lead to you losing your hearing), it should be painfully obvious that many people consider the bags too loud.

    I really like Sun Chips, so I put up with the noisy bags. But I can honestly say that prior to this, I have never even thought about how loud a chip bag is.

    I’m glad to hear that they’ve made such a huge difference (~10 dB) in noise…

    Chris

    That Sun Chip bag

  6. lazyreader February 28, 2011 at 8:23 am

    Wouldn’t that encourage people to litter.

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