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New Study Reveals "Super Greenies": Luxury-Loving, Consumer-Friendly, Reusable Bag Owning Environmental ActivistsA new study by Scarborough has revealed that the greenest people in the United States also happen to be high earners with a taste for luxury. The study calls these individuals the "Super Green," and they are the 5% of the US population that involves themselves in more than 10 green activities (like composting, recycling and owning reusable shopping bags, among other things). The study uncovered the fact that this subset of the population is more likely to own a home worth over $500K, spend more than $500 a year on cosmetics and clothing and is 49% more likely to buy a luxury vehicle this year. They're also 178% more likely to have hiked or backpacked and most of them live in the great city of San Francisco.1
New Study Reveals "Super Greenies": Luxury-Loving, Consumer-Friendly, Reusable Bag Owning Environmental ActivistsA new study by Scarborough has revealed that the greenest people in the United States also happen to be high earners with a taste for luxury. The study calls these individuals the "Super Green," and they are the 5% of the US population that involves themselves in more than 10 green activities (like composting, recycling and owning reusable shopping bags, among other things). The study uncovered the fact that this subset of the population is more likely to own a home worth over $500K, spend more than $500 a year on cosmetics and clothing and is 49% more likely to buy a luxury vehicle this year. They're also 178% more likely to have hiked or backpacked and most of them live in the great city of San Francisco.2
New Study Reveals "Super Greenies": Luxury-Loving, Consumer-Friendly, Reusable Bag Owning Environmental ActivistsA new study by Scarborough has revealed that the greenest people in the United States also happen to be high earners with a taste for luxury. The study calls these individuals the "Super Green," and they are the 5% of the US population that involves themselves in more than 10 green activities (like composting, recycling and owning reusable shopping bags, among other things). The study uncovered the fact that this subset of the population is more likely to own a home worth over $500K, spend more than $500 a year on cosmetics and clothing and is 49% more likely to buy a luxury vehicle this year. They're also 178% more likely to have hiked or backpacked and most of them live in the great city of San Francisco.3
