The AETHERstream is an Amazing Pop-Up Apparel Shop Recycled from an Old Airstream Trailer

The brainchild of two movie producers who wanted stylish and functional outdoor clothing, <a href="http://www.aetherapparel.com/">Aether apparel</a> has always been ahead of the renewable curve. Having already installed <a href="http://en.wikipedia.org/wiki/Solar_panels">solar panels</a> on the roof of their California headquarters, when scouting for a pop-up shop, the group leapt on the idea to gut and restore a used airstream. <a href="http://www.intramuros.fr/">Thierry Gaugain</a> from France put together a few concept diagrams they couldn't resist, and the team set about realizing "the ultimate guy’s workshop, an adventure lab on wheels, a mobile man cave." It wasn't always easy, but finally, after weeks of hard work, the industrial-chic AESTHERstream is officially on the road.

Aether Apparel in California was shopping around for a mobile pop-up store

When someone suggested Aether buy a used Airstream, they leapt at the idea

The group had already installed solar panels at their head office and liked the renewable option for their mobile store

Aether commissioned Thierry Gaugain to put together a few concept diagrams

Thierry's images were right in line with their vision, so they went for it.

They bought a used Airstream in Denton, Texas

The Airstream was gutted

All of the interior finishings are re-claimed, re-purposed, modular, or vintage

Remarkably, the entire fall line has been incorporated into the store

At present the AETHERstream is in LA

By mid-November, the mobile pop-up store will be in New York City

This last image from Notcot is the final angle from one of the coolest adaptive reuse projects we've ever seen.

This is one of the original renders depicting the AETHERstream.