With the last few weeks of winter finally drawing to a close, we can begin to look forward to the renewal that spring showers and the subsequent greenery promises. What better way to help you get a head start on greening your spring wardrobe then by introducing you to ‘The Brelli’, a 100% biodegradable umbrella? Good riddance to deflated black umbrellas littering city streets or piling up in landfills and neighborhood refuse bins. The Brelli aims to introduce us to a new era of rain gear – one where the life cycle of an umbrella is something that we can finally rely on and also factor into the seasons ahead with a clear, eco-friendly solution.
Stylishly crafted out of sturdy bamboo (a renewable resource) with a printable bioplastic canopy, The Brelli will apparently completely biodegrade in 18 to 24 months (though we would hope that there would be no need to dispose of it!). This artfully constructed umbrella is made in two sizes, a stow away 37″ diameter and a sidewalk parading 52″ diameter. Whether rain or shine, we hope that you will consider The Brelli as a possible way to clear the clouds of confusion when it comes to accessorizing in sustainable style.
Available at Fred Segal in Santa Monica and Jussara Lee in NYC (see website for details)

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Okay, that’s completely genius. I’m going to be so confused if they start making everything out of bioplastic. All the rules are changing!
lovely. it would find a perfect home in seattle.
Ithink it is a great idea. In the other hand… arent umbrellas made to be disposable in the first place. Umbrellas are made so lightweigt for comfort reason that they dont last to long…this new umbrella looks like it is a sturdy design that could last along time. Maybe it will outlast the plastic cover…why not make it replaceable . This biodegradable plastic could be personilized so long as the frame survives. In the end everything is biodegradable so when it time to dispose of it wont be in the landfill for tom long.
now I could be wrong but I thought that biopplastics break down with water because of the corn starch that’s part of the polymer? It seems a little strange to me to have an umbrella that will break down with water.
in this instance I’m a bigger believer in paying extra to get a high quality sturdy (wind proof) umbrella that will last a long time, then to buy a less sturdy product with a much shorter life span.
I certainly applaud the out-of-the box thinking that it takes to come up with a full size version of a drink-umbrella.
Finally! Despite a few concern I have (similar to what has been said before me) It’s a great start…
this design is nothing new..it is copied from old tradiitional chinese /japanese wax paper umbrella.
[...] ba beautiful biodegradable brelli. I spotted this over on Inhabitat, fell in love, and had to share. It looks amazing and isn’t that expensive, considering how [...]