Gallery: THE FARM PROJECT by Mike Meiré for Dornbracht

 

The sleek industrial contemporary kitchen is challenged in Mike Meiré’s The Farm Project – a brand imaging campaign for the German fixture manufacturer Dornbracht. This barn-like, “real-life” stage is charged with aromas, animals, plants and objects housed with an archetypal rural building with an outer cover made of patchwork materials. A beautiful exploration of design and living, The Farm Project shuns the “hidden” kitchen, enclosed in steel and stone, to connect people to that which sustains them.

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3 Comments

  1. kdel March 23, 2008 at 4:26 pm

    <>

    nonsense. This is the kitchen of the 19th century and before (albeit with design thrown in) and obesity was virtually non-existent then. Why? Because no one sat at a desk all day! Having the rich aromas of food around is not the cause of weight gain, it is lifetsyle and activity level. This kitchen is a revolt against the \”less is more\\\” minimalist directive and more akin to Venturi\’s \”less is a bore\” approach.

    Notice how traditional architecture is always at odds with minimalism? Why are mainstream tastes more in line with traditionalism than minimalism? Because people like having memories around them to make them feel at home. Memories can include clutter, unfortunately, so there will always be a push and pull between aesthetics, always.

    This is just an organized way, somewhat, of celebrating that desire of comfort by memories.

  2. cprince March 23, 2008 at 11:51 am

    i like the exterior look, like a patchwork quilt. and the interior looks like what a patchwork quilt ould look like conceptually. but in practicality, this kitchen would only be good for a working kitchen of a restaurant or some other institution. in a home, i need some borders and boundaries or everyone would be hanging over the pots, dipping in and getting underfoot.

    but i will take away with me the parts i like!

  3. bmcclary March 22, 2008 at 3:36 pm

    It’s cute in theory, but actually living with an integrated kitchen like that seems like it would stimulate the cephalic stage of hunger perpetually. That’s not a wise move for diabetics and/or those trying to control their weight.

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