Is architecture the future of branding? Looking at retail trends over the past 5 years one might draw that conclusion. When Prada hired Rem Koolhaus to design their flagship NYC store in 2001, fashion retailers everywhere have been clamoring to beef up their brands with starchitect power. Nowhere is this more evident than on Tokyo’s main shopping drag Omotesando. Prada started the trend here by hiring Herzog & de Meuron to design their monument to brand, and other fashion houses like Dior and Louis Vuitton have followed suit.
Next in the line of Starchitect retail design is Toyo Ito’s gorgeous new building for Tod’s, the Italian leather-goods company. The Tod’s building takes it inspiration from the zelkova trees that line the street below. The seven story building is framed by a concrete exoskeleton ?an angular, asymmetrical latticework of crisscrossing braces that resemble tree branches. At night, with the lights on, the silhouetted structure transforms the whole building into a stylized forest.
I wouldn’t normally write about retail design on this site (since Inhabitat is geared towards the home), but I like Toyo Ito’s unique organic design so much, I felt it was worth delving into public space to cover. What inspires me about this building is its innovative use of concrete to create a very original structure. The Tod building is proof that concrete doesn’t always have to be so cold, heavy and boring. Even a rectangular seven story tower can feel light, friendly and organic, when given a considered, thoughtful approach that takes into context the surrounding area.
Apparently shoppers and architecture fans alike are taken with the new Tod’s store. Tod’s CEO and founder, Diego Della Valle, and his wife, architect Barbara Pistilli, instantly fell in love with Ito’s tree motif from the moment they saw it. They consider it the perfect architectural expression of the company’s image as a user of natural materials.
178 Comments >
19-Year-Old Develops Ocean Cleanup Array That Could Remove 7,250,000 Tons Of Plastic From the World's Oceans
- 106 Comments >
- 38 Comments >
- 20 Comments >
- 2002 Comments >
411 Comments >
BACK TO SCHOOL GIVEAWAY: Enter to Win a HP Pavilion dv6 Laptop and Green Prize Package (Worth $1155!)
- 391 Comments >
- 366 Comments >
- 350 Comments >
284 Comments >
LAST CHANCE: Enter to Win a Voltaic Laptop-Charging Solar Backpack Filled With Green School Supplies (Worth $500)!
281 Comments >
GIVEAWAY: Enter to Win a Sloan AQUS Grey Water Toilet System That Recycles Your Sink Water (Worth $189)!
- 247 Comments >
240 Comments >
LAST CHANCE: Enter Inhabitat's Back To School Contest to Win $250+ of Green Goodies Including a Voltaic Solar Backpack (Worth $129)
- 228 Comments >
- 221 Comments >
- 187 Comments >
Did you know that there are wolves living near you in almost every state in the country? Sadly most of these wolves are not living in the wild, but in wolf sanctuaries, which are conservation organizations set up to protect them and help grow their populationREAD MORE >
Namba Parks was conceived when Osaka Stadium closed down, presenting a great redevelopment opportunity for a new commercial district right next to the Namba Train Station, which is just one stop away from Kansai Airport. Since it's one of the first placesREAD MORE >
Top image: A child is put to work at a militia-run mine in Watsa. © Marcus Bleasdale/National Geographic Captured during a 2004 visit to the war-torn Democratic Republic of Congo, Bleasdale's images "tell the story of the country's mineral resourceREAD MORE >
You've all heard the tired mantras about changing your lightbulbs and recycling at home in order to save the planet - are you yawning yet? Many consumers think that going green is a gesture of self-sacrifice that often comes at great expense and inconvenienceREAD MORE >
BANANAS You might have heard that bananas are favored by athletes because they contain potassium and it's that same reason that makes them great hangover cures. When you're hungover, your body has lost a lot of potassium that needs to be replenished, so eatingREAD MORE >
Images © Graham King “The shopping cart tree symbolizes both generosity and abundance, as well as acknowledging those less fortunate where their whole world may be housed in a cart. We see shopping carts every day and take them for granted. IndividuallyREAD MORE >
TIP 1: Wrap Your Home in Insulation - "The More, The Better!" Proper insulation is probably the most important factor you can control in creating an energy-efficient home. I always say insulation is like chocolate, the more you have, the better! On average,READ MORE >
While conjuring up comfort in the home seems like a basic principle, it’s a far more complex process for architect & remodeling guru Sarah Susanka, who believes that comfort can significantly influence the sustainability of your personal abode. WithREAD MORE >
Two architects, Jos Burger and Wouter Keijzer of BK. Architecten, in charge of the renovation of the old church decided to preserve the atmosphere of the existing place with a spatial intervention that preserves its historical value. The three new floors wereREAD MORE >
For centuries, the Dutch have manipulated the landscape to move water away from their dwellings. Instead of battling the elements, Netherlands-based firm Waterstudio just announced plans to construct the world's first floating apartment complex in 2014! TheREAD MORE >
The Biomimicry Manual: What can We Learn About Resilience, Weight Loss, and Kidney Disease from the Grizzly Bear?I'm off to the wilds of Montana this week, doing some in-person, up-close biomimicry research, and I've got my fingers crossed I'll see a grizzly bear. But you know, over there, not over here. With five inch long claws, massive muscular shoulders and forearms,READ MORE >
INHABITAT: How does the term Colorfast describe your latest show? R Nelson Parrish: The term Colorfast originally is a textile industry term derived at the beginning of the last century. It defines how a color cannot fade, wash out, or be diluted over time,READ MORE >