Gallery: VIERIA: Michelin Design Challenge Concept Car Cleans Polluted ...

The slim silhouette of the VIERIA concept seems to use tandem seating, in which the driver sits directly in front of a single passenger.

The VIERIA, which was recently unveiled at the Michelin Challenge Design competition, has already won several awards, including the Incheon International Design Award in 2009 and the Seoul Cycle Design Competition in 2010, and this despite the fact that the car’s rather roughly translated press materials promise “drining cofortant” (driving comfort). What do you think of this design? Pie in the sky or car of the future?

Via Michelin Challenge Design


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  1. Zeppflyer May 18, 2011 at 8:08 am

    Gimmick. Pure gimmick. Why, aside from cute PR, would it be necessary to put air scrubbers in a car? It can’t be part of the power system. There are no future or on-the-horizon technologies that somehow produce energy from a chemical reaction that makes air cleaner.

    Thus, the scrubber has to be a purely parasitic system. A system which draws power from the car’s (presumably) battery powered electric motor, wasting energy and decreasing the vehicle’s range. If there are scrubbers out there which have a true net positive effect on overall air quality (most require either massive amounts of energy or chemicals), it makes far more sense to build it big and stationary and not lug it around, pointlessly, in a car.

    Go plant a tree or seed a pond with algae if you want a truly green way to clean the air.

  2. DineOmite May 17, 2011 at 2:34 pm

    I am more interested in the air purification technology, rather than the silly looking car. They should focus on that and sell it to all the car manufacturers.

  3. jschmidtke7 May 17, 2011 at 10:20 am

    This car is a great idea if the public will only accept it. The VIERIA also resembles the Toyota concept car called the PM which they have had as a concept for some years now.

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