Waving Wall: Massive Recycled Bottle Installation Shows the Virtual Water Footprint of Two Pairs of Jeans

The human body is made up of 70% water, but few are familiar with the long journey this essential resource takes as it travels to us - or the amount of water it takes to produce the products we consume. To raise awareness of the concept of embedded water (the water it takes to produce the products we buy), <a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://www.holduparchitecture.com/" target="_blank">Holdup</a> and <a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://www.bloonation.com/" target="_blank">Bloo Nation </a>created a street art installation made from from 1,200 recycled water tanks. Commission by<a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://www.metalculture.com/Page-4.html" target="_blank"> METAL Culture</a> the undulating blue 'Waving Wall' in <a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://en.wikipedia.org/wiki/Chalkwell" target="_blank">Chalkwell</a>, Britain aims to encourage the conservation of this precious resource.

Did you know that it takes 140 liters of water to produce a standard cup of coffee - without milk? This is <a title="Waving Wall Public Installation Reflects Virtual Water For Only Two Pairs of Jeans" href="http://www.virtual-water.org/" target="_blank">virtual water</a> footprint includes the H20 used to irrigate and process the coffee beans and package, ship and distribute the coffee to our supermarkets.

Unveiled in mid 2011, Waving Wall is a visual representation of the vast journey water takes, as well as the amount of <a title="Waving Wall Public Installation Reflects Virtual Water For Only Two Pairs of Jeans" href="http://inhabitat.com/6-water-purifying-devices-for-clean-drinking-water-in-the-developing-world/" target="_blank">water</a> used in the production of certain products, and the average water usage of an individual.

The human body is made up of 70% water, but few are familiar with the long journey this essential resource takes as it travels to us - or the amount of water it takes to produce the products we consume. To raise awareness of the concept of embedded water (the water it takes to produce the products we buy), <a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://www.holduparchitecture.com/" target="_blank">Holdup</a> and <a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://www.bloonation.com/" target="_blank">Bloo Nation </a>created a street art installation made from from 1,200 recycled water tanks. Commission by<a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://www.metalculture.com/Page-4.html" target="_blank"> METAL Culture</a> the undulating blue 'Waving Wall' in <a title="Waving Wall Public Installation Represent Water Needed to Make Only Two Pairs of Jeans" href="http://en.wikipedia.org/wiki/Chalkwell" target="_blank">Chalkwell</a>, Britain aims to create waves of change in the way we use water.

The wall features many displays that show the amount of water it takes to produce individual products (like coffee) as well as information regarding water consumption.

Photos of the Waving Wall installation from different angles.

The total capacity of the bottles used to build the Waving Wall is <a title="Waving Wall Public Installation Reflects Virtual Water For Only Two Pairs of Jeans" href="http://inhabitat.com/dazzling-cascade-chandelier-is-made-from-chains-of-recycled-plastic-bottle-flowers/" target="_blank">bottles</a> 22.800 liters, which according to the designers of the art piece is the amount of water needed to produce just two pairs of jeans!