Gallery: Who Gives A Crap: Crowdfunded Toilet Paper Company to Donate 5...

 

In just a few short days, a small group of entrepreneurial designers and engineers has raised over $50,000 to fund Who Gives a Crap, a business that will offer sustainable, comfortable toilet paper and give 50% of the profits to sanitation efforts in developing countries. The team launched their campaign through the crowdfunding site IndieGoGo with a pledge that co-founder Simon Griffiths could be viewed via live webcam sitting on a toilet until their goal amount was met. Lucky for him, his stay on the bowl didn’t last long—speaking through their open wallets, fans made it clear that they want to buy T.P. that supports some of the 2.4 billion people worldwide impacted by poor sanitation.

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1 Comment

  1. scantando July 12, 2012 at 4:19 pm

    Thanks for the article! I had no idea this existed till now. I definitely plan to contribute to the cause. It’s very cool they would invite people to the launch party. Now to figure out the best way to get to the west coast launch from Philly.

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