Gallery: Why the Halt in Chevy Volt Production Doesn’t Foretell Electri...

 

When General Motors unveiled plans to temporarily halt production of the plug-in hybrid Chevy Volt for five weeks, the announcement was widely portrayed as the demise of one of our favorite vehicles. Well, we’re here to tell you that the bad news is all hype – the Chevy Volt is here to stay, and the electric vehicle market is just getting started. Where gasoline once had a monopoly on the market, now even the President of the United States is putting his weight behind algae, fuel cells, and electric vehicles. We predict that as one of the first to make a splash, the Volt will climb over this five week slump and continue to be sold as one of America’s most innovative driving machines – read on to learn why.

GM announced plans to temporarily halt production of the Chevy Volt due to smaller than expected sales. In order not to cut the price of the Volt, Chevy has decided to shut down production, sell out the inventory, and then return to production once all the Volts sitting on lots have been sold. This downturn in sales could actually be normal; GM sold 1,626 Volts in the first two months of this year – far short of their goals – but that number is still significant. Perhaps this hiccup is due to GM trying to shoot the moon, or perhaps it is due to a misunderstanding public. This volt is a new concept – a new technology that people are going to have to warm up to before they feel comfortable moving away from their gasoline addictions, especially at this price point. So let’s detail the problems the Volt has had and see if we can help Chevy work around them. We can’t let the first successful plug-in hybrid electric vehicle get run over because of a month-long shut down in production.

One of the most notable hiccups came back in December, when headlines reported that there was a possibility that Volt batteries could, in a perfect storm, catch on fire. Although it took awhile, Chevy resolved the mechanical issue and the vehicle now has a clean bill of health from the government. In the meantime, the media folks over at Chevy were less than speedy in handling the situation and explaining the issue to the public. Thus, the general populous has been left with the feeling that Volts could spontaneously combust on the highway.

The truth is that the mechanical issue, which is now fixed, caused a fire to break out in a Volt battery that had been in a high-speed crash test two weeks before the flames appeared. The fire was caused by a damaged battery sitting around for two weeks, and the possibility of it happening in the real world is slim. The folks at Chevy understood the problem, didn’t think it was a big deal, and decided not to hype it. The problem was that the media didn’t understand the situation – the headline was hyped anyway, leaving Chevy to chime in and fix things. They weren’t able to repair public perception and lingering fears remain.

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5 Comments

  1. Suzan817 March 15, 2012 at 10:42 pm

    I had a Prius but when my lease was up, I decided I wanted to support American workers, the economy and buy an American car. I looked at Ford, and then Chevrolet. Initially I was looking for a hybrid but after seeing and learning about the Volt, I realized I could buy American and go green! I was especially happy about not having to buy oil from hostile regimes! When driving the Volt I get a great ride, save on gas, and feel so safe. Everyday I find out something new and interesting about my Volt. Charging it is as easy as plugging it into a 110 or 220 volt outlet. I plug it in at night and in the morning I ready to go!! I’m very happy and excited about driving the Volt!!

  2. tahrey March 12, 2012 at 11:06 am

    Nice review Kickincanada :) Good to see some insight from someone who’s actually got one of these for a change, rather than just conjecture.

    I’ll add my own, in turn – as someone who can’t afford to buy a brand-new car, I would actually be wary of the battery lifetime. It’s not so bad if it can actually keep running with a completely dead pack, at least, but I doubt it’ll outlast the car, especially as the main drive is much smoother, lower-vibration electric rather than jerky, thrummy ICE.

    I’ve never yet owned a car younger than 6 years old, and all but that one (it got crashed into at 9) have made it to or beyond their 10th birthday quite happily. The current one was BOUGHT near the end of its 8th year, and though it’s not yet through it’s 9th, there’s no reason it shouldn’t make it A-OK, and it’s already done mileage equivalent to 12 “average” years. None of them have “fallen apart” or been shucked on because they were too old to keep running economically. The first one was just a bit slow, small and primitive (cheapest-possible new-driver wheels, something which had been slow, small and primitive even when it was made)… bought at 12 years old, sold on at almost 15, still running nicely and with sound bodywork. Second was a much nicer ride and there’s half a chance I’d still be driving it today (at ~14 years old) if it hadn’t been written off, as it was smooth and solid at 9 years and hid its age exceptionally well. Third, you would never have guessed it was 11 going on 12 when I got rid… it simply suffered three moderate collisions in fairly quick succession, and was too big for my garage after moving house, so I decided to collect on the insurance and get something more suitable. This one, apart from a few engine grumbles (sensors and other consumable parts needing replacement) looks like a car of half it’s actual age if not newer; the miles it has done were obviously almost all done sat at or below the speed limit on the motorway, barely ticking over (oho… the shock it must be suffering in my care!).

    Modern cars are exceptionally well-built, and should last 10+ years even when badly abused. In normal situations 15-20 wouldn’t be unexpected. And people who actually care for their vehicles are currently keeping plenty of late 80s/early 90s ones in good, well-waxed and sweetly running condition. (Though I kind of wish some of them didn’t, as they’re still on the original, carbed, uncatalysed, lead-replacement-additive-requiring engines… You can always tell when they’ve driven past, because the air smells like it did in my youth: nasty.)

    The only people who we’d expect to project a sub-10-year lifetime is the manufacturers, because to do otherwise would be to bankrupt themselves. Once a car reaches that age it’s fully divorced from and disowned by them, cast out into the wilds to fend for itself with aftermarket pattern parts and the like, save for the occasional rather expensive new-old-stock rarity sourced from the dealer network. They make too many that last 10+ years – or publicise the fact that their vehicles do that anyway – and the whole business model collapses and NO-ONE gets any new cars ever. It’s what drove Saab into the ground. Nevermind that you actually only needed to change it once a decade (selling it on for a good price to someone who’d get another 10 years of use) because of how bombproof they were, the sticker price required to turn even the most token profit by making and selling such machines turned off the average customer. Volume sales is where it’s at, and in order to do that, you have to court the customer obsessed with the new, trendy and novel. You have to be selling this year’s Fiat 500, basically. Something which Fiat does exceptionally well, despite their less than glowing reputation. When it breaks down terminally at about 6-7 years, you just toss it and buy it’s new and equally trendy replacement…

  3. sharkonwheels March 12, 2012 at 2:26 am

    I too am a Volt owner (2012 Crystal Red #4111) and it has to easily be one of the best cars I’ve ever owned. I can make it to work-n-back for 90 cents of electricity, for what used to cost me $9/day in gas. It’s quiet, it’s comfortable, and has all the toys and gadgets you could EVER want. The public is being heinously misinformed by the political war, and the worst part, is it is they who are missing out on the best automobile the industry has ever offered, foreign or domestic. I encourage people to at least go LOOK at the Volt, drive one, and make up your OWN mind. Don’t listen to the talking heads who have an agenda or big oil backing – form your OWN opinion.

  4. Brit Liggett Brit Liggett March 9, 2012 at 11:23 am

    @kickincanada Thanks for your note! It is wonderful to hear from real-life Volt drivers.

  5. kickincanada March 8, 2012 at 11:45 pm

    I own a Volt and its a pretty cool car. I’m not an environmentalist (previous ride was a Ford Expedition) but it’s not as expensive as one would think. Ontario gov gives you $8500 and you will save about $2000 a year in gas and maintenance (oil changes once every 2 years, brakes last 100K minimum). So over 5 years thats 18.5K towards the purchase. So about $30K for a really advanced car is actually in line with the average cost of a new car these days.

    Its range is pretty good – 75Kms in the spring/summer/fall on battery – more if you use gas. If you charge at work or in between drives you can actually go 100-200kms per day on electric – basically you get to give the oil companies the middle finger when you drive by the gas station. Weird to spend more on car washes than gas. I routinely buy $2 gas just to get the discount on the car wash at PetroCanada. And my hydro bill (which in Ontario is not really sourced from coal at all) has gone up about $45 a month (including all those surcharges). I also love the fact I am using a domestic source of fuel and not relying on sources of energy produced by hostile regimes.
    One more thing – the battery will likely outlast the car. The battery and all electrical components of Volt, Leaf, etc are warrantied for 8 years / 160,000kms. In California it is for 10 years. The car will fall apart before the battery goes. And even if the battery failed outside of warranty period, for the Volt it is $2400 to replace which is not bad. Me at that point 8+years out I would simply run my barely used ICE and be satisfied with the 35-40mpg on ICE only as I would have made my money back years ago.

    Bottom line is the Volt is a great fun car with great service and support from GM. People really need to get out and test drive one. And it looks great to.
    David,
    Ottawa

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