Gallery: Will.i.am Launches Ekocycle Line of Products Made from Recycle...

 

“All good things must end, but an end can be a new start,” explains Will.i.am in a new ad for Ekocycle, a new line of products and clothing made from recycled trash. The Black-Eyed Peas member announced today that he is teaming up with Coca-Cola to launch a high-end line of recycled products, which will seek to inspire and educate consumers about recycling. The first products made by Ekocycle will be a pair of Beats by Dre headphones made from recycled plastic that will cost $349 and a New Era baseball cap that will sell for $32.

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