Gallery: Yellow Pages Finally Launches Phone Book Opt-Out Website

The site also lists a sustainability report, which reads more like a marketing brochure to help mend the tarnished image of wasteful phone books. On one hand it clearly states that LifeCycle Analysis data identified three major issues in book production: water consumption during paper production, energy consumption during printing, and landfill leachate at end of life. The report goes on to point out some of the “greener” attributes of the books, such as the use of soy-based inks, efforts for recycling programs, and the potentials for upcycling. The highlighted statements make it appear that the books are not very harmful, and put a green veil over the issues, since they do not have a strong tie back to the top three impact issue identified in the LCA report.

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