Gallery: Yellow Pages Finally Launches Phone Book Opt-Out Website

In order to opt out, the new YPA site asks for some general personal information such as a name, address, email and phone number. They also require the creation of a login and password. Browsing through the privacy policy, I found what you may have already assumed - The YPA collects aggregate information to provide to advertisers. This is something that many websites do, and it may be helping them to recoup losses from the drop in demand for publisher memberships in their organization.

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