What would you do if someone told you that you could help the environment by purchasing a bottle of vodka? That’s exactly the message America’s oldest continuously operating distillery, McCormick Distilling, is trying to spread with the launch of their brand new product 360 Vodka, as it enters the highly competitive market of ultra luxury vodkas. With this new launch, the company’s recently formed Earth Friendly Distilling Co. division also hopes to establish new sustainable product development and packaging standards in the distilling industry.
Claiming the title ‘World’s first eco-friendly premium spirit’, 360 Vodka is shipped in a bottle made from 85% recycled glass. The whole product incorporates other sustainability “features” like the 360 logo blown directly into the glass, New Leaf 100% PCW paper label, and also using water-based inks vs. petroleum-based inks for label/packaging printing. In addition, the bottle comes with a postage paid envelope hanging around the neck that lets customers mail back the recyclable flip-top closure for re-use, in turn helping lessen landfill waste.
All impurities are removed by distilling the vodka four times using the column distillation process and later it is filtered five times though granulated charcoaled coconut shell filtration system. The state-of-the-art distillery meets or exceeds all EPA air and water quality standards for distilleries. The production process reduced its volatile organic compounds output by 70% and sulfur dioxide emissions by 99% and the company states that it uses 250% less fossil fuel energy during production process.
If all of that wasn’t good enough for you, the company pledged to donate $20 from the sale of each case of 360 Vodka in Florida to the Coastal Conservation Association (CCA) Florida nonprofit marine conservation organization which protects marine resources in the state. Lastly, nationwide a “close the loop” initiative is taking place whereby McCormick Distilling promises to donate $1 for environmental causes.
Now we’re familiar with other ‘eco-friendly’ vodkas like Purus or VeeV, which have been around longer, and not only utilize eco-friendly packaging, but are also completely organic when it comes to the ingredients and distilling process as well. Unlike Purus and VeeV, 360 Vodka is made from regular non-organic American grain – and of course Purus and Veev ave been around longer. Because of this we’re not really buying into the ‘World’s First Eco Vodka’ claim, but we’re intrigued by 360 Vodka nonetheless. If you are going to imbibe – imbibe sustainably!
+ Vodka 360
I am residing in india and i want your vodka. Than how can i get and how much rate? Pls reply me. Thanks
FYI, while the grains used to make the vodka may not be organic, they're at least local, which I personally prefer over organic when the organic grains are being shipped from long distances. Sourced from the following link: http://www.sustainableisgood.com/blog/2007/07/360-vodka-world.html
This Vodka is excellent. It's ALMOST as good as Grey Goose for less money. And- they've been running a promo mail-in rebate that gives you $10 back on your purchase. So you can get it for ~$10 a bottle (for Vodka that tastes like it is $25-$30 a bottle). Astringent?? Not at all. It's phenominal in Martinis or on the rocks.
I just picked up a bottle of this. Kind of an old fashioned bottle which I like. It came with a self addressed pouch to send back the stopper. I think its a nice attempt, whether its organic or not completely I don't really give a damn. I just tried a shot warm after I opened the bottle. Not bad. Definitely will be better chilled. I would not chance the same with another McCormick brand though ;)
@Greentalk - Yup, it seems that Square One vodka is the real deal when it comes to eco-friendly vodkas. Their production methods certainly seem to be superior. Taken from the 3Luxe review (it made their top three vodkas overall, competing against regular and "green" vodkas alike): "Eco-savvy bon vivants and cocktail purists alike will love Square One, the world’s first organic vodka. In an unfrosted, clear glass bottle (frosted glass coatings use many toxic chemicals) with a paper label made from bamboo, Square One vodka is made with 100% certified organic North Dakota rye and spring water from the Teton Mountains. Unlike other vodkas that must be distilled multiple times, this “Best Of” is so pure that it requires only one turn through the distiller. (And the rye byproduct produced in these processes, being naturally free of chemicals, is sold to a nearby dairy farm, completing a cycle of use without any waste!) " Attribution link: http://www.3luxe.com/best_ofs/Vodka/Square_One_Vodka The bottle is certainly attractive as well. Has anyone actually tried it?
[...] Read Full Story Here [...]
[...] on the environmental train is McCormick Distillery and their new Vodka 360 . Recycled bottles, environmentally friendly labels and ink, and a charitable donation to boot - [...]
[...] as noted on Inhabitat.com, green vodkas have already been around for awhile. In fact, 360 is not even made out of entirely [...]
[...] a fan of the environment, which is what makes this so interesting. An American company has created vodka that helps the earth! I wonder if they’ll use the slogan “Destroy your organs to protect the planet!” [...]
Jenn- Good points all, which we try to address in the article here.... Yes, the actual 360 Vodka is NOT organic, and there are other brands of 'Eco-vodka' already out there (Purus comes to mind) which ARE organic from ingredients and distilling, to production and packaging. So personally, I think this claim that 360 is the worlds first organic vodka is a load of greenwashing #@*&. But I'll leave it to readers to draw their own conclusions. Would love to see more of a discussion here. -Jill
...I'd also like to add that I have tasted this vodka, and - well - it's very astringent. Rubbing alcohol comes to mind. I'm hoping it will make good limoncello.
Has anyone actually tried this vodka? If you have anything to say - please join the conversation at SustainLane - looksl ike the vodka itself is not organic. http://www.sustainlane.com/reviews/vodka/NA4CRYPKYQ2U9SW7FZXA3FDKYAMD
Check out Square One which is the real green deal. I interviewed the company and all of their ingredients are organic and produced here in Armerica. In addition, the company's business practices are as sustainable as their product. The product is priced competitively to other nonorganic products. What about taste you might ask? The product received very good reviews . I can't personally speak to this because I don't drink. They only thing that they do not do is produce their vodka in reycled glass bottles but due to the design encourages their users to reuse them as vases. Check out this product. I was really impressed with this company as well as the woman behind the company. Karim, I am glad you did your homework about this company. Anna www.green-talk.com
250% less fossil fuel? does that mean they produce 150% more fossil fuel than they once used?
This is rubbish. Where do i start!? First and probably most important, the print advertising this company is doing for 360 vodka is obnoxious. Who cares if the puny sticker on the bottle is made from 100% PCW. They whore themselves out to every beverage / food magazine (in the last year) i have read. No just a small "paper saving" add, but the full center, 2 page special cardstock paper add that eats more paper. Second, EPA regulations on water? NONE. More bullsh*t. Go ahead and google it. "Charcoal filter" in the spirits industry typically means activated carbon. How do you get charcoal? BURN SH*T! Activated also means chemically treated to enhance absorbing properties. I work in marketing / product dev. for a distillery and i understand having that nice product. But just dont be two faced about your operation.
I'm with Greenbuttons... why not make all of their products "eco-friendly"?
It's still McCormicks... Everything else they sell is handles of vodka for 5$.
[...] What would you do if someone told you that you could help the environment by purchasing a bottle of vodka? That’s exactly the message America’s oldest distillery, McCormick Distilling, is trying to spread with the launch of their brand new product 360 Vodka, as it enters the highly competitive market of ultra luxury vodkas.http://www.inhabitat.com/2008/03/20/360-vodka-worlds-first-eco-friendly-premium-spirit/ [...]
I guess it's cool... how much does this vodka cost anyway? I just wish some of the practices could be used on all of their products instead of making a big deal about how the vodka is soooo luxurious. It's sad when eco-friendly has to be pretentious, because that's exactly what this is. I honestly don't think they care THAT much about the environment, rather than trying to please a certain crowd. People (stubborn people yes) are turned off eco-friendly and organic things because others are such snobs about it. Make these things available to everyone.
[...] All impurities are removed by distilling the vodka four times using the column distillation process and later it is filtered five times though granulated charcoaled coconut shell filtration system. The state-of-the-art distillery meets or exceeds all EPA air and water quality standards for distilleries. The production process reduced its volatile organic compounds output by 70% and sulfur dioxide emissions by 99% and the company states that it uses 250% less fossil fuel energy during production process. [source: inhabitat.com [...]