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Soft-Ride Bike Designed by Ron Arad for W Hotels Has Steel TiresRon Arad has a history of bending steel to fit his needs - in 1986 he did it for a chair and now he's gone even further and bent sheets of steel into such a tizzy they now forms two functional bike tires. The bike was designed specifically for W Hotels and was just revealed at an event in London. For the next two weeks guests at the W Hotel in London can take the flowery prototype for a spin. Soon, as part of a fundraiser for the Elton John AIDS Foundation, this bike will be auctioned off to one lucky cyclist along with other custom designed and constructed "WOW bikes".1
Soft-Ride Bike Designed by Ron Arad for W Hotels Has Steel TiresRon Arad has a history of bending steel to fit his needs - in 1986 he did it for a chair and now he's gone even further and bent sheets of steel into such a tizzy they now forms two functional bike tires. The bike was designed specifically for W Hotels and was just revealed at an event in London. For the next two weeks guests at the W Hotel in London can take the flowery prototype for a spin. Soon, as part of a fundraiser for the Elton John AIDS Foundation, this bike will be auctioned off to one lucky cyclist along with other custom designed and constructed "WOW bikes".2
Soft-Ride Bike Designed by Ron Arad for W Hotels Has Steel TiresRon Arad has a history of bending steel to fit his needs - in 1986 he did it for a chair and now he's gone even further and bent sheets of steel into such a tizzy they now forms two functional bike tires. The bike was designed specifically for W Hotels and was just revealed at an event in London. For the next two weeks guests at the W Hotel in London can take the flowery prototype for a spin. Soon, as part of a fundraiser for the Elton John AIDS Foundation, this bike will be auctioned off to one lucky cyclist along with other custom designed and constructed "WOW bikes".3
