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OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.1
OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.2
OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.3
OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.4
OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.5
OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.6
OPOWERMost Americans would have a fit if their credit card or cell phone company sent a dollar amount at the end of the month with no itemized description to match. But we tolerate it from our utility companies with little complaint. If we're going to change our energy habits, we're going to need more information to do it. What kinds of information motivate consumers and what kinds irritate them? OPOWER, an energy efficiency software company, is betting that a new version of an old classic — the report card — will strike the right balance.7
