While many big businesses and brands cause overwhelming environmental problems, adidas works to clean up its act. In a bold move last January, adidas acknowledged its contribution to plastic waste, noting the waste’s negative impacts on the world’s oceans. The brand followed up this acknowledgment with plans to move forward with the environment in mind. Adidas’s new Outdoor line stays true to this environmental commitment with clear sustainable features.
The Outdoor line includes shirts, pants, jackets, shoes and, of course, face masks. You can wear head to toe adidas while still dressing sustainably. Adidas accomplishes this by using recycled materials and PRIMEGREEN technology. The company describes PRIMEGREEN as a “performance fabric” containing absolutely no virgin plastic. This fabric looks and feels good, all while helping adidas work toward its goal to end plastic waste. But if the fabric contains no virgin plastic, what exactly is it made of? Hitting on the third R in the “reduce, reuse, recycle” trifecta, PRIMEGREEN contains 100% recycled polyester.
Several products in the Outdoor line use these sustainable materials, but one that stands out is the MyShelter Parley RAIN.RDY Jacket. Using 100% recycled polyester and Parley Ocean Plastic made from recycled marine plastic waste, the MyShelter Parley RAIN.RDY Jacket exemplifies adidas’s efforts to reduce plastic waste. You can grab this eco-friendly jacket along with vests, parkas and insulated hooded jackets in both men’s and women’s styles on adidas’s website.
This line serves as just part of adidas’s sustainability work. While the use of recycled polyester demonstrates adidas’s work toward its commitment to shift to recycled polyester in all products by 2024, the brand has additional environmental goals in sight. As stated in an article from January 2020, adidas plans to reduce its carbon footprint by 30% by 2030 and be climate neutral by 2050.
An influential brand like adidas making such strong strides toward sustainability encourages competitors to adopt green initiatives, too. Hopefully, this green trend can make a real impact on the world’s plastic waste problem.
Images via adidas