San Francisco-based start-up Plenty is expanding the possibilities of what can be grown on indoor farms, with its sights set on peaches. Plenty uses a hydroponic growing system, which feeds crops through a steady flow of nutrient-rich water, to grow high-quality, local produce. This kind of system is typically used to grow annual crops, not perennial trees like peaches. Nonetheless, Plenty’s success has the company confident that it can break new ground. “[Plenty’s kale] is nothing like the tough, bitter leaf we’re used to,” Plenty CEO Matt Barnard proudly stated to Wired. “It’s sweet and velvety. People say we should find another name for it.”

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Plenty grows its crops indoors thanks to light supplies by LEDs and vertically-aligned growing spaces. This allows for greater crop density, which best serves the urban environment in which Plenty farms. In addition to its environmental benefits, Plenty’s local harvest tastes better too. “Right now, produce often has to travel 3,000 miles from the farm to consumer,” said Barnard, “which is why so many farms grow iceberg lettuce, which tastes of nothing. Our salads are spicy and citrusy and sweet at the same time. People are amazed they can eat it without salad dressing.”

Related: 6 places where soil-less farming is revolutionizing how we grow food

The primary obstacle to greater success for operations like Plenty is cost. “Anyone can buy some shelves, some lights, irrigation,” said Barnard. “The challenge is to get your produce down from $40 per pound to $1. At the moment, for example, we have an expensive peach.” Plenty plans to incorporate data and machine learning capabilities into the system, so as to allow for algorithmic alterations based on plant needs. “Now we are having what I like to [call] a ‘Google moment,'” explained Barnard. “Just like Google benefited from the simultaneous combination of improved technology, better algorithms and masses of data, we are seeing the same.”

Via Wired

Images via Plenty and Depositphotos