Studio Arthur Casasmerged vegetation and louvered façades to give the orthogonal structure an organic feel and entice the imagination of passers-by. This creates an element of porousness that communicates the idea of erasing boundaries necessary for achieving balance. Through the use of net-like ramps and box-like architecture, the architects clearly reference theBrazilian modernist tradition and reinterpret it in a flexible way. Pop-up stores, restaurants, cafes and bars provide spaces where visitors can relax and soak up the atmosphere while taking a break from the exhibition.
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The exhibition itself, designed by Atelier Marko Brajovic, focuses on three key points: the role of technology in the global food production, cultural diversity and social aspects of accessibility of food and health. Various research activities and models of production and consumption are part of the exhibition that showcases Brazil’s role in global food production and its cosmopolitan spirit.
+ Studio Arthur Casas
+ Atelier Marko Brajovic
+ Milan Expo 2015