Millions of fans and spectators around the world are expected to watch Super Bowl LIII this Sunday, and with secured viewers accounted for, Budweiser has gone above and beyond to announce its commitment to renewable energy in the best way possible — a Super Bowl commercial.
Last year, the popular beer company announced its commitment to using 100 percent renewable electricity from wind power to brew its beer. Sticking to its promises, the company decided to focus on that effort in this year’s commercial entitled “Wind Never Felt Better” and showcase its iconic Budweiser Clydesdale with wind turbines accompanied by Bob Dylan’s classic song “Blowin’ in the Wind” as the soundtrack.
“Super Bowl is one of the most exciting times of the year for our team, and people all over the country,” said Ricardo Marques, VP of marketing core and value brands at Anheuser-Busch. “Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity.”
Marques added that Budweiser is proud to be the first brand in the Anheuser-Busch family — as well as the first major beer brand in the world — to be brewed with 100 percent renewable electricity from wind power and hopes to inspire others to follow in their footsteps.
In addition to the commercial, Budweiser is also emphasizing the importance of its commitment to renewables by donating clean electricity to the city of Atlanta for Super Bowl week. As the largest city in the south, Atlanta has been at the forefront of building a clean energy blueprint and Budweiser’s donations to the city align with the overall goal of reducing an environmental impact.
By doing its part, Budweiser is hoping to inspire communities to adopt clean electricity. It is also teaming up with Drift, a leader in clean electricity, to offer a one-month free trial of a green plan as a thank you for signing up.
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