Choosing a cheap, recyclable cardboard to protect one of the world’s most expensive olive oils is not the most obvious of design choices, but Spanish multidisciplinary design studio CuldeSac™ packed a sleek white porcelain bottle containing the green liquid inside a multilayered cardboard box. Designed to protect the oil while communicating its green values, Valencia-based El Poaig presents El Verd (The Green), an extra virgin produce that stands above all.
El Poaig’s clever packaging is made from many layers of brown cardboard rectangles, attached by standard plastic seals. Once the box is open and the layers are peeled away, a delicate porcelain bottle containing the extra virgin liquid is unveiled. The oil is produced with the fruit from locally grown, native olive trees — some up to three thousand years old! The unique trees make for a unique and tasty produce that has floral, sweet and slightly bitter notes with a smell of freshly cut grass, walnuts and almonds.
Founded in 2002, the CuldeSac™ design studio is an ideas lab based in Valencia, where different fields of creatives work together to make products, interiors, branding, events and experiences.
+ El Poaig
Photo © CuldeSac™