Stop thinking of Chipotle as just another restaurant and start thinking of it as a great new clothing line. The well-known Mexican chain has launched Chipotle Goods, a line of sustainable clothing made with responsibly-sourced materials. All the clothing line’s profits will support organizations that make fashion and farming more sustainable and better for the planet.
Though this move may seem odd, the news won’t shock those who know Chipotle’s record. Since 2012 when Chipotle Mexican Grill began purchasing cotton for uniforms, the company has committed to supporting organic cotton farmers. For years, Chipotle has remained one of the U.S.’s biggest buyers of Global Organic Textile Standard cotton.
And with Mexican food on the menu, Chipotle also remains one of the country’s biggest avocado buyers. So, what’s the outcome of combining organic cotton and avocados? That’s right: sustainable clothing.
The Chipotle Goods clothing line uses fabric dyed with upcycled avocado pits from Chipotle restaurants. Simmering the pits in water creates a natural ink that Chipotle uses to create custom designs.
Such designs include some truly unique pieces, such as an avocado-lined jacket, graphic T-shirts and avocado-dyed totes. The collection also includes sweatshirts, leggings, hats, water bottles, camisoles and baby items. You can show off your sustainable style with a cute foil clutch, or show off your appetite with sandals that announce your love chips and guac. The collection includes lots of cute graphic socks, too. Chipotle Goods even offers a sustainable phone case!
Additionally, Chipotle Goods focuses on providing inclusive, gender-neutral clothing. Unisex clothing and sizing features heavily throughout the collection.
Sustainable clothing lines show manufacturers and buyers that great fashion doesn’t have to rely on non-renewable resources. Chipotle may be a surprising pioneer in the sustainable fashion world, but this restaurant sets a standard that, hopefully, many others will choose to follow.
Images via Chipotle