Dirt may seem an odd material choice for an upscale patisserie in Tokyo, but design studio nendo playfully pulls it off with style. The Japanese designers layered compacted soils of varying colors to mimic the layers of an ice cream cake. The earth walls lend the “à tes souhaits!” shop a sense of warmth and contrast beautifully with the glass-and-steel facade.


à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail

Located in the trendy Kichijoji neighborhood in Tokyo, à tes souhaits! is a small and elegant shop specializing in ice cream and chocolates. The earth walls comprise stacked soils of varying shades arranged in a staggered pattern to look like cut slices of ice cream cake with different flavors.

à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail

“The wall guides people into the shop by the soft curvature from the outer wall, and then creates a gentle all-enveloping effect, like melted ice cream, all the way into the back of the shop,” writes nendo. “This created a relaxing ambience, taking advantage of the compactness of the space.”

à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail

Related: Ancient Japanese tombs inspire nendo’s first public space design

Since the new patisserie is the second location of à tes souhaits!, Nendo wanted to differentiate the two shops. The flagship uses bright lighting with mostly white surfaces and hard materials like marble and metal. In contrast, the new location uses a subdued color palette and softer lighting to complement the dominant use of wood and soil.

+ Nendo

Images by Takumi Ota

à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail

à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail

à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail

à tes souhaits!, à tes souhaits! Kichijoji, à tes souhaits design by nendo, nendo store design, nendo interior design, modern ice cream shop, contemporary patisserie design, Japanese patisserie interior design, contemporary earth walls, earth walls in retail