DoneGood, an e-commerce platform, is taking the ‘high road’ by offering exclusively ethical brands, but it isn’t above aiming to steal the loyalty of its competitor’s customers on the highly anticipated Amazon Prime Day. On July 15 and 16 — the same days that Amazon will offer major Prime discounts — DoneGood is hosting “Better Days.” According to DoneGood representatives, using this site instead of Amazon is a no-brainer. The sales are “better than Prime Day — you get great deals and create ‘Better Days’ for people and the planet.”

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DoneGood is an e-commerce platform that only includes socially responsible brands that have been vetted and tagged for searchable categories like environmentally friendly, vegan or women’s empowerment. The site conveniently knocks out hours of due diligence and research that well-intended customers have had to do in order to find eco-friendly brands that pay fair wages and treat workers with respect. The site contains hundreds of brands and a wide variety of projects, including sunglasses made from ocean plastic and candles that give refugees a fair wage.

By contrast, workers at Amazon have filed lawsuits for mistreatment, including long hours and limited water breaks. Some Amazon workers are planning a strike during Amazon’s Prime Days.

Related: Carbon footprint breakdown: Pros and cons of online versus in-store shopping

DoneGood also offers a downloadable plugin that users can run simultaneously with their regular searches on Google, Amazon or other major retailer sites. The plugin will highlight the items within the user’s search that are approved as ethical, mission-driven items.

“The dollars we all spend are the world’s most powerful force for change,” Cullen Schwarz, founder of DoneGood, said. “Americans donated $400 billion to charity last year but spent $130 trillion buying stuff. If even a fraction of that spending is diverted to brands that are reducing poverty, protecting the environment, making the world better, the impact of that is huge.”

+ DoneGood

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