While some folks swear by packaging-free underarm crystals to soak up their smells, many feel they need a stronger chemical solution in the form of a name brand deodorant. So for those folks who are both eco-conscious and smell-conscious, Dove is introducing a new refillable deodorant. The beauty giant partnered with global campaigners A Plastic Planet to design a stylish, ergonomic container that will save 300 metric tons of virgin plastic waste over the next few years.

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U.S. shoppers can now buy the stainless steel, refillable Dove deodorant case at Walmart and Target stores, then purchase refills as needed. This system will use 54% less plastic than buying a new Dove Zero every time the old stick runs dry. Even better, 98% of the plastic packaging is made from recycled content.

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“We are all plastic addicts,” A Plastic Planet said on its website. “Our simple goal is to ignite and inspire the world to turn off the plastic tap.” The new partnership with Dove, which is owned by Unilever, at least decreases the flow. The team worked with Dutch design consultancy VanBerlo on the refillable deodorant case.

plastic and stainless steel deodorant tube with fresh cucumber slices on a white background

“Imagine a world where nothing hits the bin, where we can use the products we love without the guilt of creating yet more waste,” said Sian Sutherland, co-founder of Plastic Planet. “The ergonomic design, the smooth weight in the hand, elevates a simple everyday product to something of beauty and permanence. Everything we make begins at the design phase and this is a perfect example of how we can design differently in future.”

While many people might wonder what difference this one product could make, A Plastic Planet and Dove provide some astounding figures. Dove’s 2019 plastic reduction announcement was one of the biggest in the global beauty industry, with a plan to reduce virgin plastic use by more than 20,500 metric tons per year. That’s enough plastic to circle the planet 2.7 times annually.

“As one of the biggest beauty companies in the world, Dove recognizing this, and leading the way to make refillable personal care products widely available to all, is a major step forward for the beauty industry,” said Sutherland.

+ A Plastic Planet

Images via A Plastic Planet