Right now there are about 46,000 pieces of trash floating around in every square mile of the ocean, which is why Belgian company Ecover is now making their cleaning product packaging from plastic fished out of the sea. Taking plastic right out of the ocean, the company then processes it into detergent and dish soap containers. They are calling their new product the Ocean Bottle in an effort to bring attention to the problem of plastic pollution in our precious waterways.

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Ocean waste is a major issue in all parts of the globe. Fish in the northern Pacific alone ingest up to 24,000 tons of plastic waste and every year at least one million sea animals die from ingesting sea waste. Once waste gets into the ocean environment, it can take thousands of years to degrade. Ecover wants to draw attention to the issue while making its own impact on the problem, so they have teamed up with Logoplaste to create their packaging, which will be made out of sugarcane and recycled plastic.

Related: Even If We Stopped Polluting Today, Ocean Garbage Patches Would Linger For Hundreds Of Years

To get the plastic supply, the company will use waste retrieved by fishermen and brought into collection areas or it will rely on boats fitted with special equipment to trawl the sea for waste. These will bring back two to eight tons of trash per trip, which is then sorted and recycled. To begin with, each bottle will be made with 10 percent ocean plastic waste, because the variability in the quality of retrieved plastic makes it hard to guarantee that it is quality enough to stand up to the ingredients that make up cleaning products, but the company hopes to make that number higher in the future.

+ Ecover

Via The Guardian

Lead image via Gerry & Bonni