Another day, another genius marketing idea from Elon Musk. In an Instagram post, Musk announced that he plans to offer free rides in The Boring Company’s first tunnel — which he described as “almost done.” Musk went on to say: “As mentioned in prior posts, once fully operational (demo system rides will be free), the system will always give priority to pods for pedestrians and cyclists for less than the cost of a bus ticket.”

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The Boring Company will offer rides in the tunnel under the Los Angeles, California area “pending final regulatory approvals” in a few months. Elon Musk thanked people who have been involved in the project, and said “Strong support from public, elected officials and regulators is critical to success.”

The Boring Company's tunnel in California

As he often does, Musk answered a few questions about the project on Twitter. He said the company has already started working on a route between New York and Washington, D.C., and that they hope to start work on a route between Los Angeles and San Francisco in 2019. Musk explained that one would be a true Hyperloop with “pressurized pods in near vacuum tunnels,” and that passengers on that route would be able to travel faster than if they were on a jetliner.

Related: Boring Company confirms plans to use excavated dirt for low-cost housing bricks

When one Twitter user requested a stop near Vandenburg, an Air Force base in Santa Barbara County from which SpaceX launches rockets, Musk responded, “A cool thing about the design is that’s easy to incorporate branch loops to serve small to mid-size cities without slowing down the main loop at all.”

The Boring Company’s frequently asked questions page says the initial test tunnel is in Hawthorne, California. According to the Los Angeles Times, in April the City Council’s public works committee unanimously approved an environmental review exemption for a 2.7-mile tunnel.

The Boring Company

Images via The Boring Company