Chocolate aficionados rejoice! There’s a new version of your favorite velvety treat, and it’s ruby red in color. Made from the Ruby cocoa bean, the newly-invented variety of chocolate is the first to be developed in 80 years — since white chocolate was introduced to the world. And though we haven’t tried it ourselves, apparently it has a fruity and slightly sour flavor.

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The new chocolate was recently unveiled in Shanghai, China by Swiss chocolate producer Barry Callebaut. MNN reports the company spent 13 years developing the treat and describes it as a “tension between berry-fruitiness and luscious smoothness.” It’s “an intense sensorial delight,” says the company.

Part of the chocolate’s appeal is its unique color, a result of the Ruby cocoa bean’s pigment. The product is all natural and is made using an “innovative process” that unlocks the bean’s unique flavor and color. Barry Callebaut says no berries, berry flavor or any color is added to the chocolate.

Related: HOW TO: Make delicious, raw chocolate pudding from avocados!

Unfortunately, it will be at least six months until you can try the ruby chocolate for yourself since Callebaut only makes the chocolate, and not the consumer products that would go with it. Raphael Warmth wrote on the company’s Facebook page: “So far you cannot buy the ruby chocolate. This very much depends on our customers when ruby chocolate will be available … as we are a B2B company and selling ruby chocolate to food manufacturers. Usually, it takes from 6 up to 18 months until an innovation from our side hits the retail shelves.”

Judging by the gleeful reactions of people taste-testing the ruby chocolate in the video below, it will be worth the wait.

+ Barry Callebaut


Images via Barry Callebaut