This adorable hedgehog hairbrush is not just a clever piece of design – it was created to help a humanitarian cause. Giuliana Gentile designed her Richie the Hedgehog Brush to help raise funds for charities like Locks of Love, which donate wigs to children and young adults who suffer hair loss due to medical conditions.

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We spotted Giuliana Gentile‘s Richie the Hedgehog Brush at the Areaware and Parsons Small Things Matter Exhibit at Wanted Design during New York Design Week. The brushes’ curved form is designed to fit comfortably in the palm of the hand, and the bristles playfully mirror the prickly spines of a real hedgehog. Sales from the brush are meant to raise money for for Locks of Love, a public non-profit organization that provides wigs to financially disadvantaged children in the United States and Canada under age 21 suffering from long-term medical hair loss.

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By buying the playful hair brush, people will be helping the children who have lost their hair due to a medical condition called alopecia areata, which has no known cause or cure. The wigs bought from the money raised will help Locks of Love provide help to restore the self-esteem and confidence of children, enabling them to face the world and their peers.

+ Giuliana Gentile

+ Locks of Love

+ Inhabitat’s Coverage of Wanted Design