General Motors, a symbol of 20th century automotive domination, has decided to embrace the “all-electric future” of the 21st century and beyond, declaring that someday in the near future, it will produce and sell only electric cars. “General Motors believes in an all-electric future,” said Mark Reuss, GM’s chief of global product development. “Although that future won’t happen overnight, GM is committed to driving increased usage and acceptance of electric vehicles.” To accelerate into this future, GM announced two new electric car models, scheduled to be released next year, followed by an additional 18 all-electric models by 2023.
General Motors is riding high as it shifts gear into electric; the car company was the third-largest in the world in 2016. Because of its immense size, the company would not yet commit to a specific year in which it would make the transition away from combustion engine cars. However, its recent actions speak as loud as its words. At a press event on Monday, GM revealed several concept designs for upcoming electric vehicles, including an SUV, a crossover, a non-traditional model which resembled a small, boxy bus, and Surus, a heavy-duty truck with two electric motors, powered by fuel cells.
Though renowned already as a pioneer in the field, thanks in part to its Chevy Bolt, GM will face heavy traffic on the road ahead. Tesla, Volvo, Nissan, Aston Martin and Jaguar Land Rover have all made various moves into the electric car industry, with more expected in the future. Ford, a fellow Big Three American automaker, announced on Monday, the same day as GM’s press event, that it will form an “Edison Group,” focused on the development of electric cars. “We see an inflection point in the major markets toward battery electric vehicles,” said Sherif Marakby, head of electrification and autonomous vehicles at Ford. “We feel it’s important to have a cross-functional team all the way from defining the strategy plans and implementation to advanced marketing.”
Via Washington Post