Some of the world’s biggest Harry Potter fans have gathered together for a sweet reason: ethically sourced chocolate. The Harry Potter Alliance—an actual group of Hogwarts enthusiasts formed in 2005—has used its muscle to get Warner Brothers to review their standards for chocolate production. Thanks to the fans, Warner Brothers has guaranteed that all of their Harry Potter-themed chocolate treats will be 100 percent Fair Trade certified by 2015.
Harry Potterauthor J.K. Rowling’s work with Amnesty International spurred the Harry Potter Alliance to get involved with ethics and sustainability. Since 2010, the alliance has asked Warner Brothers to review its chocolate supply chain, particularly in the realm of child labor laws. Teaming up with Free 2 Work, the group found that most of the Harry Potter-themed sweets for sale at the Wizarding World of Harry Potter at Universal Parks & Resorts could not be traced, meaning its chocolate suppliers do not reveal transparency in their supply chain.
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Thanks to the Harry Potter Alliance, Warner Brothers has totally reviewed their standard for chocolate products, and have released a statement that they will ensure all of their chocolates will be guaranteed Fair Trade certified by the end of this year, if not sooner. This incredible pledge is not only inspiring to other corporations, but shows the true power of public advocacy. The members of the Harry Potter Alliance have proven their strength, and helped the brand to become anethical role model.