Today, HueRay! is launching a Kickstarter campaign to fund the pilot run of its flagship product, revolutionary light emitting bicycle grips. HueRay! aims to deliver safety, comfort and style to the growing number of urban cyclists. Conventional bike lights illuminate the road ahead or make cyclist noticeable from the rear, but ignore making riders noticeable from the sides. HueRay! grips make cyclists more noticeable in traffic by emitting bright lateral lights, for added rider noticeability. HueRay! sets a benchmark with its ability to provide both safety and comfort benefits, while echoing the fun of cycling with customizable, rechargeable, colorful light hues.
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