If going vegan to help better the environment does not appeal you, why not try it out for Queen B herself? Beyoncé just announced a new vegan initiative on Instagram, and probably did more for the cause in a single post than anyone has done for in the last decade.

Last week, the iconic singer announced the start of The Greenprint Project, which aims to promote veganism with a very special offer from Beyoncé and her husband, JAY-Z. If you try out a plant-based diet through Beyoncé’s program, you have a chance to take home free Beyoncé tickets for the rest of your life. Let that sink in.

For all of Beyoncé’s devoted fans around the world, few things would get in the way of scoring such an amazing prize — let alone switching up a diet. The program doesn’t call for a 100 percent vegan diet in order to enter the pool, however, the initiative is to push people out of the norm and to try a plant-based diet for a day or even just a single meal — which is incredible.

Related: These are the world’s top vegan cities

Even better, allowing people some flexibility in their diet still has tremendous benefits for the environment. Not only is it easier to go vegan for a day or a meal, but millions of people doing this on a weekly basis could really cut down on carbon pollution, which is precisely what Beyoncé had in mind when she launched the project.

“If 100,000,000 of my friends also ate more plant-based meals, we could cut enough carbon emissions equivalent to powering 1,169,169,665 homes for a year,” Beyoncé’s project statement reads.

There are a few minor catches to the prize. For starters, the free tickets for life only last up to 30 years, which means you’ll still be able to watch Beyoncé perform until she’s in her late 60s. The lucky winner can also only receive $599 worth of tickets every year. Given how VIP tickets for such events usually cost around $2,000, that won’t get you far.

The tickets are non-transferable upon death, but if you are eating a plant-based diet, you probably won’t have to worry about punching out early.

Via Grist

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