The company behind the Impossible Burger is having trouble meeting a growing demand for its product. On the heels of a new partnership with Burger King, Impossible Foods announced that it has had difficulties producing enough Impossible Burgers to meet its annual goals.
By the end of 2019, Impossible Foods plans to make its meat alternative available in all Burger King locations across the United States. The company has already performed a trial run in St. Louis, where owners of the fast food chain said it went “exceedingly well.” With more than 7,300 locations to serve, Impossible Foods is having to double its output to adequately supply the chains.
To make matters worse, restaurants that already feature the Impossible Burger have witnessed an increase in demand for the product, leading to even greater shortages. This includes theme parks, universities and other restaurants, like White Castle. In light of the increase in demand, Impossible Foods released a statement apologizing for the situation and promising to make things right in the near future.
“[Impossible Foods] recognizes the inconvenience that this shortage is causing and sincerely apologizes to all customers, particularly those who have come to depend on the additional foot traffic and revenue that the Impossible Burger has generated,” the company shared.
Fortunately, Impossible Foods has not run out of ingredients. Instead, its facilities are simply unable to handle the increase in demand, something it plans to remedy by adding a third shift. The company also plans to install another production line, which should double its current output. It is unclear when these changes will take place, but a spokesperson assured the public that the company is willing to do whatever it takes to make it happen.
Until more Impossible Burgers hit the market, the company is telling customers to call ahead before visiting their local Impossible Burger supplier. Hopefully, Impossible Foods is able to increase its capacity in the coming months. After all, it will be great to see the Impossible Burger more available to the wider public.
Image via Impossible Foods