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adaptive reuse, Nicholas Alexander, Guinness, Branding, green design, sustainable design, eco-design, LED lights, submarine, Baltic Sea, Stockholm Archipelago, Sweden

The Guinness project was required to reflect the company’s strategic branding. As such, the interior bar features unusual glass reinforced plastic material covered in rubber discs that make the bar seem alive with bubbles. Some of the round discs are filled in with LED lights while others are left to hold beverages.

Building a project slated for the deep sea requires vigorous attention to ventilation and fire safety, not to mention the daily operation of the submarine’s mechanics. But these constraints did not impair Jump Studio’s signature playfulness, which has resulted in the first and only deep sea bar in the world. Evelyne Gridelet and two guests from Belgium were awarded a trip to the remote island of Högmarsö, where they were treated to a submarine tour to the bottom of the Baltic.

+ Jump Studios

Via Arch Daily