“Sustainability is our north star,” said KADA, a clothing company leading the charge in corporate responsibility and change within the notoriously wasteful fashion industry. The company’s products are designed by women, for women with a commitment to conservation.
KADA is a Boston-based company, and every decision it makes revolves around waste reduction. The manufacturing process starts, in part, by collecting other manufacturers’ waste in the form of salvaged fabrics. From there, fabric selection relies mainly on Cupro, a silk-like material made from recycled cotton manufacturing waste. Cupro is biodegradable and made in a closed-loop factory that continuously recycles water and required chemicals.
KADA also strives to work with mills and factories that honor the sustainable mindset. One such factory is well-known for its innovative production of organic materials while recycling 100% of textile waste and using a greenhouse gas-capturing system.
During the design process, owner Kassia Davis and the team work to minimize the number of seams in each piece, which in turn minimizes waste offcuts. They then develop prototypes that are tested (with real women) to ensure proper fit, feel and function. This is to avoid mass-production of product lines that may be ill-received and discarded.
The final clothing designs are intended to be multifunctional capsule pieces that cater to both casual and dressy occasions. The debut collection from KADA includes the Cami Bralette, Classic Cami, Cami Midi Dress, Classic Tee, Tee Maxi Dress, Tee Mini Dress and the Pant. The goal is to focus on high-quality production with durable fabrics to keep consumers loving and wearing the items in their wardrobe rather than discarding and replacing them. The staple pieces are designed for all body types in alignment with one of the company’s goals to empower women.
“My mission with KADA is to make clothing that is inclusive and can be worn by all women. We’re celebrating the concept of evolution — inward, outward, and systemic — and setting a new standard for sustainable production along the way,” Davis said. “Behind the KADA brand is a team of incredibly talented women who all want to build pieces that every one of us can feel comfortable and confident wearing. These inspiring, empowering pieces are designed to help you meet the moment — no matter where life takes you.”
KADA is partnering with GreenPrint to become the first sustainably made clothing brand in Massachusetts.
Images via KADA