KFC and plant based meat creator Beyond Meat recently shook things up in the quick service restaurant industry by whipping up a limited one-off test sampling of its Beyond Fried Chicken for select fans in Atlanta, Georgia on Aug. 27.
Lucky KFC restaurant-goers at a Smyrna, Georgia location got to sample the crispy vegan nuggets near Atlanta’s SunTrust Park. Louisiana-based KFC plans to use their feedback to consider future U.S. restaurant testing and a national campaign for the vegan chicken meals.
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said KFC U.S. President and CCO Kevin Hochman. “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!'”
Testers had the option of accompanying the crispy nuggets with flavorful dipping sauces like the chain’s best-selling Finger Lickin’ Good sauce.
The sample menu also featured Beyond Meat Fried Chicken boneless wings covered in Nashville Hot, Buffalo or Honey barbecue sauce to tingle taste buds.
Beyond Fried Chicken nuggets were priced at six or 12-piece combo meals (including a side and medium drink) for $6.49 and $8.49, or four-piece à la carte at $1.99. Beyond Fried Chicken boneless wings were offered in six or 12-pieces for $6 and $12 (plus tax).
“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” said Beyond Meat founder and CEO Ethan Brown.
According to CNN, Beyond Meat’s stock shares have catapulted from $25 during its IPO debut in May to its current $150 per share.
As of Wednesday, Aug. 28, reports indicated the Beyond Fried Chicken test run was successful and sold out in five hours.
Images via KFC