The soaring popularity of the feisty, outspoken environmental advocate – who is only 16 – has caused a rise in young people seeking stories about saving the planet. Publishers coin the new trend the “Greta Thunberg Effect” and are publishing children’s book about climate change in record time.

Publishers have pumped out books across a range of topics related to the environment, from endangered species to climate change, and sales have doubled in the last year, according to Nielsen Book Research.

Related: Greta Thunberg will sail across Atlantic to attend the UN climate summit

“I absolutely would say there has been a Greta Thunberg effect. She has galvanized the appetite of young people for change, and that has galvanized our appetite, as publishers, for stories that empower our readers to make those changes,” said Rachel Kellehar, who heads nonfiction for Nosy Crow, a publishing company working on a collection of stories about environmental advocates and featuring Greta on the cover.

Authors, too, are noticing the change in interest among young people, and seizing the opportunity to write stories that motivate and inspire them. “I want not only to educate but to inspire a new wave of eco-warriors. Kids are the future. Hopefully if they have been educated about environmental issues from a young age they will go on – and go further – than we are right now,” said author James Sellick, who wrote a story about orangutans and deforestation.

Because of the popularity, and uncertainty around its longevity, publishers like Nosy Crow are turning topical children’s books around at fast speeds, such as with the new collection of short stories the company will publish that will be cranked out in four months— something unheard of for children’s genres.

Part of the rush is also riding Greta’s wave of popularity to October, when she will find out if she wins the Novel Peace Prize.

“Whether or not she wins the Nobel peace prize, October will be a key moment to reach out and say Greta’s doing this amazing thing, but also lots of other people you’ve never heard of all around the world are doing amazing things. From young girls in Indonesia who have got plastic bags banned, to an engineer in India who is creating artificial glaciers” said Kellehar.

Via The Guardian

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