Dutch design firm MVRDV recently completed its latest project: The Imprint, an art-entertainment complex near Seoul’s Incheon Airport that toes the line between art and architecture. Completed as part of the city’s Paradise City complex, The Imprint features strikingly sculptural facades painted white and gold that can be easily recognized from the sky as passengers land at Incheon Airport. The eye-catching visuals of the windowless exteriors are echoed in the interiors, which were installed with mirrored ceilings and glass media floors for a psychedelic effect.
MVRDV’s The Imprint complex includes a nightclub in the building marked by a golden entrance spot as well as an indoor theme park in the other building. Both structures featured dramatic lifted entrances designed in such a way to mimic the look of draped fabric. Despite the facades’ malleable appearance, glass-fiber reinforced concrete panels were used to construct the exteriors, and the 3,869 panels are unique and individually produced from the architects’ 3D modeling files. The panels were painted white to highlight the relief in the design.
“Two months ago most of the cladding was done and the client said, ‘this is an art piece,’” said Winy Maas, principle and co-founder of MVRDV. “What is interesting about that is that they are looking for that momentum — that entertainment can become art or that the building can become artistic in that way. What, then, is the difference between architecture and art? The project plays with that and I think that abstraction is part of it, but it has to surprise, seduce and it has to calm down.”
Connected with a shared central courtyard, the two buildings were heavily influenced by the site context. Features from the neighboring buildings, such as window and door shapes, were replicated in the relief as if they were imprinted on, while the massing and height of the new construction also respond to the existing architecture.
Images © Ossip van Duivenbode