Whether you’re shopping for a facial cleanser, gluten-free brownie mix, or bowls and mugs for your kitchen, everything you seek can be obtained at incredible low prices through Brandless. The new online retailer based out of San Francisco, California is selling nearly 200 generically packaged staples for a mere $3. Products include pantry items, beauty products, office and household supplies and personal care items. Best of all, over 50 percent of the items are organic, with many of the foods being free of preservatives, GMO-free and gluten-free.
According to co-founder Tina Sharkey, the goal of Brandless is to “democratize goodness,” and ensure every consumer has access to affordable, basic necessities. “We feel like as a nation, we have become quite polarized, and we see all people as the same,” Sharkey told NBC News. “We deeply believe people being able to live their values.”
Some of the products presently being advertised on the Brandless website include organic applesauce, sea-salt quinoa chips, a six-ounce bag of fair-trade Colombian coffee, virgin coconut oil, and an eight-inch serrated bread knife. Because the store specialized in packaged nonperishables, no produce, bread, frozen goods, dairy or meat is sold. However, that doesn’t mean consumers aren’t receiving great deals. One can expect to pay $9 flat rate in shipping, unless they spend $72, in which case shipping is free. An annual membership costing $36 allows one to receive free shipping if their shopping cart totals $48 or more.
As Today reports, Brandless can afford to sell a variety of high-quality products for $3 because none of the items on the shelves are brand names. In fact, all are unique to Brandless, which co-founder Ido Leffler says saves money in retail space, warehousing and distribution by eliminating the “brand tax” that often makes products cost up to 40 percent more. Before any item is sold, both Leffler and Sharkey approve the products, going through multiple rounds of taste tests before settling on what they want. They hope to attract health-conscious consumers and believe that in time, Brandless can rival stores such as Whole Foods, Sprouts and Trader Joes.
The co-founders are aware they need to sell a lot of the products to be successful, so the goal right now is to reach as many customers as possible. “We will absolutely scale our logistics and operations to work to delight everybody as quickly and we can,” said Sharkey. ”We’re just getting started.”
Images via Brandless