If you’ve been searching for a convenient spot to pick up locally-grown, farm-fresh veggies, fresh&co is making it easier than ever with their new roving pop-up farmstand. Housed in a bright green vintage pick-up truck, the mini mobile farmers market will be making tasty and healthy fruits and veggies more accessible to New Yorkers all summer long. If you need an even better reason to stop by the fresh&co truck, 100% of the proceeds from the roaming garden will go to Friends of Karen, an organization dedicated to helping children with life-threatening illnesses.
The truck will be parked outside of different fresh&co locations each week through the month of August, delivering locally-grown produce harvested from various New York and New Jersey farms. Customers can buy a special $5 reusable bag inside of fresh&co and then visit the truck to stock up on fresh, local produce. All proceeds from the $5 purchase will go to Friends of Karen, an organization dedicated to helping children with life-threatening illnesses and their families.
“We work with some of the best family and local farmers that New York and New Jersey have to offer,” said CEO George Tenedios. “Their produce, which we serve in our stores every day, is the best there is and we wanted to bring the farm to the city in a different way while shining a light on an incredible organization. That’s where our Pop-Up Farm Stand comes in.”
Keep up with the pop-up stand’s whereabouts by following @freshandconyc on Instagram.