TikTokers aren’t just young, fashionable and good at lip-synching and skits. More and more users of the social media platform are on a campaign to save the world. Originally called music.ly and used for sharing user-generated music videos, the platform is now popular with people sharing sustainability tips, promoting veganism and talking about their concerns for the future of the planet. TikTok now has about 850 million active users.
Eco-themed hashtags like “moss”, “biodiversity”, “zero waste” and “sustainable fashion” have gained millions of views. With so many channels and hashtags on the TikTok app, it can be hard to sift through the noise to find the eco-friendly content. Here are a few of our favorite environmental TikTok channels to keep on your radar.
The environmental collective EcoTok has become very popular on TikTok. EcoTok was co-founded by 27-year-old Philip Aiken, whose special interest is soil restoration. During lockdown he started the collective with other young creators. “I see it as like planting seeds, and hopefully that germinates and that person wants to learn more,” Aiken said. His fans constantly message him about sustainability and gardening. Aiken is U.S.-based but earned a master’s degree in renewable energy in New Zealand. “It’s been cool being able to influence the younger generation in that way,” Aiken said.
Tabitha Brown is an actor who has been in the spotlight for years but became a TikTok sensation this year for her vegan-focused videos. Her channel features funny and inspirational messages and, of course, mouth-watering vegan dishes that you’ll want to whip up in your own kitchen.
DIY Sustainability’s 32.9K followers tune in to find entertaining and easy projects to do at home with old stuff. Have you ever wanted to learn to make a haunted house out of old moving boxes? Or to learn to weave baskets out of plastic yarn? Does your guinea pig yearn for new toys made out of old toilet paper rollers? This is the TikTok channel for you.
The young Canadian behind last20pavement posts jokes and environmental raps, like: “I’m an environmentalist, but I do get pissed, when people walk around the Earth like they don’t give a shit. I’ve got my reusables. Aren’t they pretty neat? Not to flex, but I also don’t eat any meat.” This is a good channel to follow if you’re interested in veganism and recycling.
This civil and structural engineer contemplates alternative building materials, high-speed rail, green roofs, politics and the occasional engineering joke. Mvvvc also shows off some incredible examples of architecture around the world.
Jacob Tomás del Rosa is a proud candle enthusiast and upcycler who finds ways to turn many surprising things into candles. If you’re about to throw your old vodka bottles into the recycling, hold on. In a one-minute video, del Rosa will show you how to turn that bottle into a chartreuse green candle instead. You’ll also find helpful tips for safely sanding wine bottles into soft candle holder rims without breathing in tiny pieces of glass.
This is a TikTok channel for the online store Ethica Thrift. The account’s 182K followers eagerly await the next drop of seasonally appropriate, upcycled and thrifted clothes in addition to videos covering environmental facts.
Learn about everything from the benefits of earthships to how to live a zero-waste lifestyle via the brightly.eco channel. We love the Old Me, New Me series, which features simple, affordable (even free!) swaps you can make at home to be more sustainable.
Looking for garden inspiration? Hoping to learn more about starting seeds and composting? Check out epicgardening, a verified TikTok account that offers plenty of gardening advice using a real-life backyard garden influenced by the video game Stardew Valley.
Image via Kon Karampelas