The global, on-demand transportation service Gett is embarking on a new endeavor — implementing carbon-free and carbon-positive rides for all of its passengers. The company’s announcement features several initiatives to help accomplish this benchmark, and Gett’s success would make it the first major taxi app in the U.K. to attain a carbon-neutral status.

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With air quality continuously deteriorating to dangerous levels in several U.K. cities, the company is proud to become a first responder to the growing crisis. “Air quality is increasingly becoming more of an issue, not just in London, but across the U.K.,” Matteo de Renzi, CEO of Gett U.K., said. “By becoming carbon neutral, we’re incredibly proud to be helping cities achieve cleaner air and reduce pollution levels. By offsetting the CO2 our U.K. rides produce, we will positively impact multiple climate projects across the globe.”

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In partnership with Carbon Clear, a global provider of energy and carbon sustainability solutions, Gett plans to ensure carbon neutrality by offsetting 7,500 tons of carbon dioxide — the amount of carbon dioxide emissions the company projects to release within the next 12 months — through various international programs. “The science tells us that carbon neutrality is necessary to protect the planet and sustain our livelihoods,” said Mark Chadwick, CEO of Carbon Clear.

Together, the duo will be reducing pollution levels through a Wind Power Generation project in India that displaces the burning of fossil fuels. The team will also be supporting the Madre de Dios Project in Peru’s Amazon jungle to reduce deforestation. “The offsetting projects that Gett is supporting are subject to rigorous international standards to ensure they deliver the promised emissions reductions,” Chadwick said. “As well as this, these projects support sustainable development in international communities and have a tangible impact on people’s lives.”

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Riders will also have the option to offer their own contribution of 20p ($0.26) to their Gett Green journeys if they wish, an action that will make each ride a carbon-positive experience on a long-term scale. The donations will be used to fund London schools that have been identified by the mayor’s school air quality audit program. This initiative is set on reducing emissions around London schools and mitigating youth exposure to heightened nitrogen dioxide levels.

Gett will also continue to support electric and hybrid taxi conversions in cities such as Coventry, Edinburgh, Glasgow and London. The fully-certified electric taxis, made specifically to address growing pollution problems, are the first ever to be introduced on U.K.’s streets. Mindful to the core, Gett will not be adding extra vehicles to already-congested roads. Instead, the company wishes to continue its efforts in urban mobility improvement by reducing the amount of vehicles in circulation through its black car service gone green.

+ Gett

+ Carbon Clear

Images via Gett