Patagonia won’t let President Donald Trump shrink Bears Ears and the Grand Staircase-Escalante National Monuments without a fight. After the president announced yesterday he aims to slash the monuments by around by two million acres, Patagonia CEO Rose Marcario said they’ll continue the fight to protect the land in court. Today, the company’s home page – instead of featuring photographs of adventurers exploring nature – is black, bearing the stark statement “The President stole your land.”

Patagonia calls Trump’s move illegal, and says his decision marks “the largest elimination of protected land in American history.” Trump aims to reduce Bears Ears from 1.35 million acres to a mere 220,000 acres, and cut Grand Staircase-Escalante, which is nearly two million acres, in half. The area, which includes sacred Native American lands and archaeological sites, could be opened up to energy exploration and coal mining.
Patagonia points to overwhelming public support for public lands – there were more than 2.7 million public comments during the Department of the Interior’s 60-day period – and over 98 percent supported maintaining or even expanding national monuments. The company also says it’s a myth that America needs to open more public lands for oil and gas development. They quoted a 2017 statistic from The Wilderness Society: “90 percent of U.S. public lands are open to oil and gas leasing and development; only 10 percent are protected for recreation, conservation, and wildlife.”
Meanwhile, the company pointed out the value of the outdoor recreation industry. According to Patagonia, relying on information from the 2017 Outdoor Industry Association Economic Report, the industry contributes 7.6 million jobs and $887 billion in consumer spending every year, “far outpacing the jobs and spending generated by the oil and gas industry.”
Patagonia founder Yvon Chouinard told CNN, “I’m going to sue him. It seems the only thing this administration understands is lawsuits. I think it’s a shame that only four percent of American lands are national parks. Costa Rica’s got 10 percent…We need more, not less. This government is evil and I’m not going to sit back and let evil win.”
Patagonia has a take action page on their website allowing users to tweet to the administration telling them they can’t take these lands away. They also listed 15 organizations fighting for public lands that you can support.
Images via Patagonia, Depositphotos, and IIP Photo Archive on Flickr