This week, Nestlé Waters North America promised that its Poland Spring brand would start using 100 percent recycled bottles by 2022. The announcement is part of Nestlé’s larger pledge to increase recycled bottle use and has the potential to significantly boost the recycled plastic industry.

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According to the $247 billion corporation, 25 percent of all its water products will use the recycled bottles by 2021, and 50 percent will use recycled bottles by 2050. The Poland Spring brand has a huge market share in the U.S. and will amount to a significant amount of recycled bottles used annually.

Related: New report reveals 70 million metric tons of plastic burned worldwide each year

“We spent a lot of time designing these bottles to ensure that they move efficiently and effectively through the recycling value web. We want the bottle back,” chief sustainability officer David Tulauskas told CNN.

CNN also reported that because of discrepancies in recycling programs and compliance in different cities across the country, the recycled bottle program has been difficult to streamline and roll out. Cities with stricter recycling policies actually make the process more complex, because the recycled plastic buyer must rely on consumers taking the proper measures to clean the plastic and place it in the proper recycling stream.

The buying power of Poland Spring will boost the confidence and dependability of recycled plastic producers. Without secured buyers, these facilities do not have the motivation nor reliable cash flow to increase production. Poland Spring’s interest and investment in the industry has the potential to increase the amount of food-grade, high-quality PET plastic produced, which is the type of plastic needed for bottles.

“They need confidence that we’re going to buy from them for the long term to make sure that it’s worthwhile for them to make the investment,” Tulauskas explained to CNN.

Last year, Americans used 50 billion plastic water bottles and only recycled 23 percent of them. That means that approximately $1 billion in recyclable plastic is wasted every year when it could be re-routed back to companies to quench the thirst for plastic next year.

+ Nestlé

Via The Hill and CNN

Image via Mike Mozart