There is an old Japanese saying that goes “eat in measure and defy the doctor”, which means that eating an adequate amount of food (instead of stuffing oneself) will ensure a joyful, balanced and healthy life. Muji took this saying to heart as it rethought their design approach after the 2011 Japan Earthquake. As a result, they’ve developed products that use less materials, energy, and packaging, proving Architect Ludwig Mies van der Rohe’s precept that less is more.
Product Fitness 80 will be on display at London’s Design Museum from the 9th to the 18th of March this year.
+ Product Fitness 80 at Design Museum