“Pure Origin Coffee is born on the grounds of need for human connection.” If you love a quality cup of coffee, but don’t want to worry about the environmental impact of that steaming cup of joy, Pure Origin may be the company for you.
Pure Origin creates premium coffee. There’s nothing new or distinctive about that. However, Pure Origin percolates missions that clearly elevate it as a purpose-driven organization. In addition to addressing fair trade concepts like competitive pay and support for farmers, the company focuses on providing quality coffee to the consumer while supporting a variety of humanitarian and environmental issues.
The process starts with the farmers, who are widespread from Kenya to Peru, Indonesia, Honduras, Congo and Colombia. The beans for each coffee are sourced from a single farm or a small cluster of farms in the same area. Through fair pay programs, the farmers can receive education and wages that allow them to make investments in their own operations.
“We make a strong commitment to training and supporting our farmers and to healing the environment. Additionally, all of our coffee comes from one farm or sets of farms, eliminating vague ‘blends.’ With Pure Origin, we keep ourselves accountable, and what you see is what you get,” the company reports.
Pure Origin is about more than coffee. It’s about people. Each bag tells a story — literally. A scannable QR code opens to a website that allows you to capture the image on the front of the bag. The face then transforms into a video of farmers and service leaders talking about the positive impacts of the brand.
There are six single-origin coffees, each from a different location and each assigned to a specific cause.
The coffees and their causes
1. Pure Origin Kenya is a light roast that partners with Grounds for Health, an organization that helps low to middle-income Kenyan women gain access to cervical cancer screenings. Each purchase of the Kenya coffee contributes to the 124,641 women who have received care so far.
2. Pure Origin Honduras supports the small family farms in the region who are battling the effects of climate change, including water shortages and infectious diseases. Honduras is the largest coffee producer in Central America and 90% of that coffee comes from small farms. The industry provides for over 100,000 families. The funds from Pure Origin Honduras coffee purchases go to supporting resilient and profitable operations.
3. Pure Origin Organic Indonesia coffee sales benefit young coffee plantations and farmers trying to launch into business. The KSU. Item Reje Gayo project offers support through education about cultivation and harvesting, plus schooling opportunities for children in the communities.
4. Pure Origin Organic Congo is a dark roast that collaborates with Mighty Peace on a range of projects aimed at keeping peace in the region. The efforts support 9,000 women and minorities through provision of education, paying debts and improving living conditions as methods to fight poverty and injustices endemic in the area. It also funds forest conservation and apprenticeship opportunities.
5. Pure Origin Organic Peru sales contribute to the Todos Al Agua project, which is aimed at providing clean and safe water for coffee farmers. Water in the region is commonly contaminated by improper soil management, deforestation, home waste, coffee waste, agrochemicals and soil erosion. This project helps to protect the integrity of those water sources.
6. Pure Origin Colombia supports the Las Rosas project, which educates and empowers women in Colombia so they can become stable and independent coffee producers. The project allows them to run their own businesses and provide education to their children.
Pure Origin coffee review
The company sent three 10-12 ounce bags for review. As a rabid coffee drinker, I’m over-caffeinated and ecstatic to share the news that I love this coffee. I’ve been drinking it for about a week, swapping between the three flavors. We drink our coffee prepared via a French press without reliable coffee measurement so there is some variation in our preparation techniques.
Let me start by saying I like my coffee dark. This is described as a light roast with wine as the tasting notes. Funny thing is, I got a bright, citrusy flavor from this, pleasantly balanced but with a little extra bit of something. When I opened the bag my daughter exclaimed it smells strongly of wine. I guess my wine meter was off because I didn’t pick it up — she didn’t even know about the tasting notes.
Regardless, I would not describe this as a light roast. When I think of light roast I imagine an East Coast cafe or a stop at Dunkin Donuts. This is none of that. It’s hearty, pleasant, smooth and whatever other good words you can put together to describe a delicious cup of Joe.
Yum. I’m surprised this is our favorite but that’s what I get for making pre-judgments. The reason I shied away is that the tasting note is citrus, a flavor I don’t typically associate with coffee as much as, say, a light summer cocktail. However, this coffee works in every way. It’s a dark roast from the South Kivu region. In the cup, I got a touch of chocolate and a hint of that same brightness associated with citrus.
Organic fair trade Indonesia
This dark roast coffee has a stable flavor. It’s less striking than the other two selections, but it offers a reliable balance. With my nose in the bag I pick up vanilla and roasted nuts. The notes describe it as chocolate, so at least I fell close in my assessment. This coffee comes from the Sumatra region, which I am familiar with from other brands. It might be why it didn’t stand out to me on a uniqueness scale as much as the other two. But if you want a solid, dark, neutral brew, this is a quality choice.
Happy coffee quaffing.
Images via Pure Origin and Dawn Hammon
Editor’s Note: This product review is not sponsored. All opinions on the products and company are the author’s own.